Tips for Brilliant Brochures

Use color to raise the perception of quality. Printed materials are viewed 60% more favorably
when in color.

Instead of spreading color around on a page, concentrate it in a few key areas.

Use subheadings and white space throughout your brochure to break up your information into
digestible parts.

Resist the temptation to go overboard with backgrounds. Black text on a white background is
the easiest to read, otherwise you may sacrifice legibility.

For readability, text set in color, or placed against a colored background, may need to be set in
bold or increased in size.


Other Good Ideas:

If you print your brochure on recycled paper, make sure you note your concern for the environment
on the back.

Save valuable time. Learn how to Copyfit your text

If you don't have the time or resources to design your brochure, consult with a
Renaissance Printing desktop publishing professional. Our desktop team can turn your ideas
into a polished, professional piece ready to print.